Navigating the AI Frontier: Transparency and Accountability in Digital Entrepreneurship

The rise of artificial intelligence (AI) has transformed digital entrepreneurship. It offers various opportunities for innovation, efficiency, and scalability. However, this technological shift also raises significant ethical concerns that must be addressed to ensure responsible business practices and societal well-being. This research proposal investigates the ethical implications of digital entrepreneurship in the AI era. The study focuses on the intersection of AI technologies, entrepreneurial practices, and the broader socio-economic landscape.

;The study will explore critical ethical challenges faced by digital entrepreneurs, including data privacy, security, algorithmic bias, job displacement, and transparency. The concept of transparency will be central to this study. It will examine how digital entrepreneurs disclose AI processes to users, consumers, and stakeholders. Transparency is essential to building trust and fostering ethical practices in AI deployment. This research will explore how digital entrepreneurs can develop and implement transparent AI systems that promote accountability and foster consumer confidence.

;This study will employ a mixed-methods approach. Qualitative interviews will be conducted with various stakeholders, including digital entrepreneurs and policymakers. Quantitative surveys will be conducted to assess the broader societal perspectives on AI entrepreneurship. The research will provide practice recommendations for entrepreneurs, policymakers, and regulators on fostering ethical practices in AI-driven digital ventures. The study will contribute to a deeper understanding of how digital entrepreneurs can responsibly leverage AI to ensure long-term sustainability in the digital economy.