Project: #131
Dynamics of information propagation through social media networks and measures for mitigating spread of fake news
Disinformation and propaganda have emerged as critical challenges in the digital era,
particularly within social media ecosystems. The rapid dissemination of false or misleading
content can have profound consequences, including the erosion of public trust, the distortion
of political discourse, create law and order situations, affect business and large corporations
affecting the stock market, tarnish reputations and affect the well-being of individuals [1,2].
Unlike misinformation—often a result of errors or misunderstandings—disinformation is
strategically designed to deceive, manipulate, and polarize audiences, making it a more potent
threat. The United Nations have identified fake news as one of the challenges faced by the
global society and have emphasized the role of governments in countering false narratives
[3].
There is therefore an urgent need to understand the phenomenological issues in fake
news propagation and developing technologies to combat their spread and misuse.
Existing technologies for fake news identification are built on ML/AI algorithms that are based
on content comparisons with existing databases and can be classified as knowledge-based,
language-based, typically machine learning and/or hybrid approaches and could be topic
agnostic [4,5].
However, the lack of a theoretical and empirical framework for understanding
how disinformation spreads, evolves, and gains traction within social networks presents a
significant gap in the literature.
Since fake news propagation is essentially a dynamical phenomenon,the proposed study aims
to carry out a theoretical/numerical investigation of the dynamical characteristics of news
propagation by adopting agent based mathematical models [6], using data gleaned from social
networks. The key research questions to be addressed (but not limited to) are
1. What are the necessary or sufficient conditions for news virality?
Identifying the structural and contextual factors that enhance the likelihood of
disinformation becoming widespread.
2. Are there measurable precursors that can serve as early indicators of
disinformation?
Developing predictive models to identify misinformation before it reaches critical mass.
3. What effective mitigation strategies can be designed to counteract disinformation
propagation?
Exploring intervention mechanisms, including algorithmic filtering, network-based
disruption strategies, and targeted counter-messaging.
The findings from this study will have significant impact for various stakeholders, including
policymakers, technology companies, and fact-checking organizations on policy development,
fake news detection, public awareness and strategic interventions.