Designing and testing field experiments that enable pro-environmental behavior

Behavioral economics offers valuable insights into designing interventions that effectively promote such behaviors. This study explores the design and testing of field experiments aimed at fostering pro-environmental behavior (e.g., energy/water conservation by citizens, farmers etc.) through the lens of experimental and behavioral economics. Methodology: The proposed field experiments will employ a combination of randomized controlled trials (RCTs) and behavioral interventions such as nudges and social norms framing. RCTs will enable rigorous evaluation of the effectiveness of various interventions in influencing pro-environmental behavior. Behavioral interventions will leverage principles such as loss aversion, social proof, and default bias to encourage sustainable choices. Additionally, incorporating elements of gamification and incentives will enhance engagement and long-term embracement of desired behaviors. The empirical analysis will employ econometric methods. Expected Outcome: It is anticipated that the field experiments will yield valuable insights into the efficacy of different behavioral interventions in promoting pro-environmental behavior. By systematically testing various strategies grounded in behavioral economics, this research aims to identify the most effective approaches for fostering sustainable actions in real-world settings. Ultimately, the findings of these experiments can inform policy interventions and corporate initiatives aimed at addressing environmental challenges and promoting a more sustainable future.